IncomeShares har precis nått en ny milstolpe: 60 miljoner dollar i förvaltat kapital (AUM). Våra börshandlade produkter (ETPer) har fortsatt att se stark tillväxt hittills i år. Denna veckas artikel spårar denna tillväxt med hjälp av tre viktiga mätvärden: fondflöden, handelsomsättning och AUM över vårt ETP-sortiment.

Kumulativa fondflöden

Kumulativa fondflöden representerar det totala kapitalbeloppet som har gått in i (eller ut ur) IncomeShares ETP-sortiment över tid. Positiva kumulativa flöden innebär att mer pengar har kommit in än gått ut – ett tecken på växande investerarefterfrågan på IncomeShares-produkter.

Som visas i diagrammet nedan har IncomeShares ETP:er sett konsekventa månatliga inflöden under hela 2025. Kumulativa fondflöden steg från 13,7 miljoner dollar i januari till 63,9 miljoner dollar i slutet av juli. Varje månad har byggt på den förra, vilket återspeglar ett växande intresse för optionsbaserade strategier som syftar till att generera intäkter.

Tillväxt i handelsomsättning

Handelsomsättning avser det totala dollarvärdet av IncomeShares ETPer som köpts och sålts av investerare. En högre omsättning innebär mer handelsaktivitet.

Den sammanlagda omsättningen för IncomeShares ETPer för juli var 24,3 miljoner dollar. Diagrammet nedan visar månatliga fördelningar per börs och valutanotering, med växelkurserna GBPUSD och EURUSD vid slutet av juli för jämförelse.

Den totala omsättningen har nästan fördubblats sedan januari. Uppgifterna tyder på en ökande efterfrågan på optionsbaserade inkomststrategier på börsnoterade platser i Europa och Storbritannien.

Tillväxt av förvaltat kapital (AUM)

IncomeShares nådde en ny milstolpe i augusti: 60 miljoner dollar i totalt förvaltat kapital.

AUM har vuxit varje månad i år, från 13,8 miljoner dollar i januari till 60 miljoner dollar per den 11 augusti – även om våra ETPer fortsätter att betala ut konsekvent månadsavkastning till investerare.

IncomeShares erbjuder för närvarande 19 ETPer som syftar till att generera månatlig inkomst genom att sälja optioner på enskilda aktier, amerikanska aktiemarknadsindex, statsobligationer och råvaror. ETPerna har också en viss uppåtgående exponering mot de underliggande investeringarna själva, baserat på deras strategi och marknadsförhållanden.

Följ IncomeShares EU för fler uppdateringar.

Ditt kapital är i riskzonen om du investerar. Du kan förlora hela din investering.

For many decades, traditional sports leagues like Europe’s ”Big Five” football leagues or the Major League Baseball (MLB) and the National Basketball Association (NBA) in the U.S. have served as cultural and commercial bedrocks. But in 2024 and beyond, signs of structural decline are becoming increasingly visible — especially among younger audiences.

To receive more insights, sign up to our newsletter

Across Europe, the cracks are showing. In the 2023–24 season, aggregate broadcast revenue for Europe’s top football leagues grew by just 1% year-on-year, reaching €9.4 billion—the slowest growth among all major revenue streams for the second year running.1 More troubling is the declining interest from the under-35 demographic, where sports viewership has dropped nearly 25% since 2015. Young Europeans, much like their peers in the U.S., are abandoning traditional broadcasts in favor of digital-first platforms like YouTube and TikTok, which offer algorithm-driven, bite-sized content that aligns better with their media consumption habits.2

In this context, new leagues like Spain’s Kings League and Germany’s Baller League are rapidly gaining traction. Built from the ground up with Gen Z in mind, these fast-paced, influencer-driven formats are streamed on Twitch and YouTube, and integrate elements of gaming, reality TV, and live sports. Their success highlights a broader shift in what the next generation values in sports: interactivity, accessibility, and entertainment—rather than heritage and tradition alone.

This pattern echoes in the U.S. as well. MLB is struggling to connect with younger fans. A 2024 CivicScience study ranked baseball dead last in popularity among Gen Z compared to other major leagues.3 Even recent rule changes aimed at shortening games and making the sport more dynamic haven’t reversed the decline. Financial strains are also surfacing more publicly: ESPN opted out of its long-standing partnership with MLB, citing a mismatch between the $550 million it paid annually for broadcast rights and the $150 million it recouped in ad revenue—a stark reminder of the growing disconnect between cost and actual audience reach.4

The NBA, often seen as the digital-native league, is not immune either. While its bite-sized highlight clips thrive on social media, full-game viewership has fallen sharply. ESPN reported a 28% drop in viewership in late 2024, and opening night ratings were down 42% year-over-year.5 Even the NFL—long the unrivaled titan of U.S. broadcast sports—has begun to feel the pressure. Though it still leads all leagues by a wide margin in terms of total viewership, its average ratings dipped by 2.2% over the 2024 season.6 That slight but notable decline underscores a broader trend: even the most established broadcast juggernauts are not insulated from the generational shift toward streaming, short-form content, and on-demand consumption.

To receive more insights, sign up to our newsletter

In both the U.S. and Europe, traditional sports leagues are discovering that legacy alone is no longer enough. To stay relevant, they’ll need to reckon with the new rules of engagement set by a generation raised on streaming, interactivity, and on-demand everything.

Esports and Gaming Offer What Modern Audiences Actually Want

While traditional sports are struggling to reinvent themselves for a digital-first world, eSports and gaming are meeting young audiences where they are on digital platforms, with interactive content, and in spaces that prioritize community and participation.

The eSports audience was expected to surpass 900 million by 2024 and its global revenue has reached $4.3 billion by 2024. Nearly half of this global audience falls under the age of 35, positioning eSports squarely within the demographic traditional leagues are losing. The broader gaming industry is even more impressive, on track to reach $321 billion in global revenue by 2026.7

Esports Revenues Worldwide in Billions

Source: Statista as of 2024. Figures for 2025–2029 are Statista forecasts based on current industry assumptions and are therefore indicative only; they do not constitute a guarantee of future results.

What sets eSports apart is its inherent interactivity. Unlike passive broadcast formats, eSports events often take place on platforms like Twitch or YouTube, where fans can engage directly with streamers, teams, and each other. Viewers can participate in real-time chats, vote on in-game decisions, and even contribute financially to their favorite content creators. This type of two-way engagement is absent in traditional sports and helps build strong, sticky relationships between fans and franchises.

To receive more insights, sign up to our newsletter

Esports also integrates seamlessly into the larger entertainment ecosystem. Events frequently feature musical performances, influencer crossovers, and community-generated content. This blend of gaming, pop culture, and real-time interaction has created an entirely new kind of fan experience, one that aligns perfectly with the expectations of Gen Z and Gen Alpha.

Key Differences Between Esports and Traditional Sports

The structural differences between traditional sports and eSports go beyond format. Esports and gaming have a fundamentally more scalable, globally accessible, and digitally monetizable model. This table highlights several of the most important contrasts:

Source: VanEck Analysis, 2025; Demographic Data from GWI Sports Audience Report 2024.

Scalability and Fan Interactivity Are the Real Growth Drivers

Perhaps the biggest strategic advantage eSports holds over traditional sports is scalability. Traditional leagues must rely on physical venues, geographic markets, and linear broadcasting contracts to grow. Esports, on the other hand, is global by design. A tournament in Seoul can be streamed live to millions across the U.S., Europe, and South America simultaneously with minimal infrastructure investment.

Additionally, eSports generates recurring revenue through game-as-a-service models. Titles like League of Legends and Fortnite monetize through battle passes, in-game cosmetics, and seasonal events. Fans aren’t just watching, they’re participating. Many eSports fans actively play the games they follow, further reinforcing brand loyalty and deepening engagement. Traditional sports struggle to replicate this level of ecosystem stickiness.

That engagement also translates into revenue frequency. A baseball fan might attend a few games a year. A gamer may log in daily, spending money frequently and participating in a digital economy that is always evolving.

Investment Implications: Embracing the Digital Shift with ESP0

For investors seeking exposure to the growing eSports and gaming sector, the VanEck Video Gaming and eSports UCITS ETF (ESP0) offers a compelling thematic opportunity. ESPO tracks the MarketVector Global Video Gaming and eSports ESG Index (MVESPGTR), which includes companies that derive at least 50% of their revenues from video gaming and/or eSports.

As of June 2025, ESPO’s top holdings include leading global publishers and platforms such as Nintendo, AppLovin, Tencent, Roblox, and Netease, each playing a significant role in the evolution of the digital entertainment landscape.

These companies exemplify the structural growth potential in gaming, from mobile distribution and immersive game development to social gaming ecosystems and global content delivery. However, as with any investment, the sector may be influenced by factors such as market dynamics and evolving consumer trends, which could affect company performance in various ways. You may lose the entire investment. Main Risk Factors are Equity market risk, industry or sector concentration risk and risk of investing in smaller companies as described in the KID and prospectus.

ESPO Index Outperforms Broad Market Since ETF Launch

Past performance is no indicator for future results.

Performance-History (%) – as of: June 13th 2025

*Annualized return.

Source: VanEck, MSCI. MVESGTR is tracked by the VanEck Video Gaming and eSports UCITS ETF (ESPO). Effective December 16, 2021 the MVIS® Global Video Gaming and eSports Index has been replaced with the MarketVector™ Global Video Gaming & eSports ESG Index (MVESPGTR). Performance is shown in USD. Indices are unmanaged and not securities in which investments can be made. Investing is subject to risk, including the possible loss of principal. The MSCI World Index serves as a proxy benchmark for the broad stock market, while the MVESGTR is utilized as a benchmark for gaming stocks. However, the MVESGTR should not be considered an alternative or substitute for a market index, as it focuses on a specific industry.

Key Takeaways

The sports world is evolving quickly. What was once dominated by stadiums, cable networks, and passive viewing is being replaced by interactive platforms, global audiences, and deeply participatory ecosystems. Traditional leagues like MLB and the NBA may not vanish, but their cultural and financial dominance is clearly eroding.

Esports and gaming aren’t just a niche alternative, they are the new mainstream. And for those looking to invest in the future of fandom, the time to act is now.

1 Source: Deloitte, Annual Review of Football Finance 2025, June 2025.

2 Source: Telegraph, How Gen Z could throw TV football into an existential crisis, June 2024.

3 Source: CivicScience, MLB Is Striking Out With Gen Z as New Season Approaches, March 2025.

4 Source: ESPN, MLB to end broadcast partnership after 2025 season, February 2025.

5 Source: Front Office Sports, Why Are NBA Ratings Down to Start the Season?, November 2024.

6 Source: Front Office Sports, Explaining NFL Ratings Dip, January 2025.

7 Sources: Gitnux, Esports Industry Report 2025; Statista eSports Revenue, 2024; World Economic Forum, Gaming Report, 2022.

IMPORTANT INFORMATION

This is marketing communication. Please refer to the prospectus of the UCITS and to the KID/KIID before making any final investment decisions. These documents are available in English and the KIDs in local languages and can be obtained free of charge at www.vaneck.com, from VanEck Asset Management B.V. (the “Management Company”) or, where applicable, from the relevant appointed facility agent for your country.

For investors in Switzerland: VanEck Switzerland AG, with registered office in Genferstrasse 21, 8002 Zurich, Switzerland, has been appointed as distributor of VanEck´s products in Switzerland by the Management Company. A copy of the latest prospectus, the Articles, the Key Information Document, the annual report and semi-annual report can be found on our website www.vaneck.com or can be obtained free of charge from the representative in Switzerland: Zeidler Regulatory Services (Switzerland) AG, Neudtadtgasse 1a, 8400 Winterthur, Switzerland. Swiss paying agent: Helvetische Bank AG, Seefeldstrasse 215, CH-8008 Zürich.

For investors in the UK: This is a marketing communication targeted to FCA regulated financial intermediaries. Retail clients should not rely on any of the information provided and should seek assistance from a financial intermediary for all investment guidance and advice. VanEck Securities UK Limited (FRN: 1002854) is an Appointed Representative of Sturgeon Ventures LLP (FRN: 452811), which is authorised and regulated by the Financial Conduct Authority (FCA) in the UK, to distribute VanEck´s products to FCA regulated firms such as financial intermediaries and Wealth Managers.

This information originates from VanEck (Europe) GmbH, which is authorized as an EEA investment firm under MiFID under the Markets in Financial Instruments Directive (“MiFiD). VanEck (Europe) GmbH has its registered address at Kreuznacher Str. 30, 60486 Frankfurt, Germany, and has been appointed as distributor of VanEck products in Europe by the Management Company. The Management Company is incorporated under Dutch law and registered with the Dutch Authority for the Financial Markets (AFM).

This material is only intended for general and preliminary information and shall not be construed as investment, legal or tax advice. VanEck (Europe) GmbH and its associated and affiliated companies (together “VanEck”) assume no liability with regards to any investment, divestment or retention decision on the basis of this information. The views and opinions expressed are those of the author(s) but not necessarily those of VanEck. Opinions are current as of the publication date and are subject to change with market conditions. Information provided by third party sources is believed to be reliable and have not been independently verified for accuracy or completeness and cannot be guaranteed.

VanEck Video Gaming and eSports UCITS ETF (the ”ETF”) is a sub-fund of VanEck UCITS ETFs plc, an open-ended variable capital umbrella investment company with limited liability between sub-funds. The ETF is registered with the Central Bank of Ireland, passively managed and tracks an equity index. Investing in the ETF should be interpreted as acquiring shares of the ETF and not the underlying assets.

MarketVector™ Global Video Gaming & eSports ESG Index is the exclusive property of MarketVector Indexes GmbH (a wholly owned subsidiary of Van Eck Associates Corporation), which has contracted with Solactive AG to maintain and calculate the Index. Solactive AG uses its best efforts to ensure that the Index is calculated correctly. Irrespective of its obligations towards MarketVector Indexes GmbH (“MarketVector”), Solactive AG has no obligation to point out errors in the Index to third parties. VanEck’s ETF is not sponsored, endorsed, sold or promoted by MarketVector and MarketVector makes no representation regarding the advisability of investing in the ETF. Effective December 16, 2022 the MVIS Global Video Gaming and eSports Index has been replaced with the MarketVector™ Global Video Gaming & eSports ESG Index. It is not possible to invest directly in an index.

The MSCI information may only be used for your internal use, may not be reproduced or redisseminated in any form and may not be used as a basis for or a component of any financial instruments or products or indices. None of the MSCI information is intended to constitute investment advice or a recommendation to make (or refrain from making) any kind of investment decision and may not be relied on as such. Historical data and analysis should not be taken as an indication or guarantee of any future performance analysis, forecast or prediction. The MSCI information is provided on an “as is” basis and the user of this information assumes the entire risk for any use made of this information. MSCI, each of its affiliates and each other person involved in or related to compiling, computing or creating any MSCI information (collectively, the “MSCI Parties”), expressly disclaims all warranties (including, without limitation, any warranties of originality, accuracy, completeness, timeliness, noninfringement, merchantability and fitness for a particular purpose) with respect to this information. Without limiting any of the foregoing, in no event shall any MSCI Party have any liability for any direct, indirect, special, incidental, punitive, consequential (including, without limitation, lost profits) or any other damages. It is not possible to invest directly in an index.

Performance quoted represents past performance. Current performance may be lower or higher than average annual returns shown. Performance data for the Irish domiciled ETFs is displayed on a Net Asset Value basis, in Base Currency terms, with net income reinvested, net of fees. Returns may increase or decrease as a result of currency fluctuations. Investors must be aware that, due to market fluctuations and other factors, the performance of the ETFs may vary over time and should consider a medium/long-term perspective when evaluating the performance of ETFs.

Investing is subject to risk, including the possible loss of principal. Investors must buy and sell units of the UCITS on the secondary market via a an intermediary (e.g. a broker) and cannot usually be sold directly back to the UCITS. Brokerage fees may incur. The buying price may exceed, or the selling price may be lower than the current net asset value. The indicative net asset value (iNAV) of the UCITS is available on Bloomberg. The Management Company may terminate the marketing of the UCITS in one or more jurisdictions. The summary of the investor rights is available in English at: complaints-procedure.pdf (vaneck.com). For any unfamiliar technical terms, please refer to ETF Glossary | VanEck.

No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission of VanEck.

© VanEck (Europe) GmbH ©VanEck Switzerland AG © VanEck Securities UK Limited

Amundi JP Morgan INR India Government Bond UCITS ETF UCITS ETF Acc (INGU ETF) med ISIN IE0004W4ZVJ5, försöker spåra J.P. Morgan India Government Fully Accessible Route (FAR) Bonds-index. J.P. Morgan India Government Fully Accessible Route (FAR) Bonds-index spårar indiska statsobligationer med fast ränta.

Den börshandlade fondens TER (total cost ratio) uppgår till 0,30 % p.a. Amundi JP Morgan INR India Government Bond UCITS ETF UCITS ETF Acc är den billigaste ETF som följer J.P. Morgan India Government Fully Accessible Route (FAR) Bonds-index. ETFen replikerar det underliggande indexets prestanda genom samplingsteknik (köper ett urval av de mest relevanta indexbeståndsdelarna). Ränteintäkterna (kupongerna) i ETFen ackumuleras och återinvesteras.

Amundi JP Morgan INR India Government Bond UCITS ETF UCITS ETF Acc är en mycket liten ETF med tillgångar på 2 miljoner euro under förvaltning. Denna ETF lanserades den 4 september 2024 och har sin hemvist i Irland.

Investeringsmål

Amundi JP Morgan INR India Government Bond UCITS ETF Acc försöker replikera, så nära som möjligt, oavsett om trenden är stigande eller fallande, utvecklingen av J.P. Morgan India Government Fully Accessible Route (FAR) Bonds Index (””Index””) ), och för att minimera spårningsfelet mellan delfondens nettotillgångsvärde och indexets resultat.

Handla INGU ETF

Amundi JP Morgan INR India Government Bond UCITS ETF UCITS ETF Acc (INGU ETF) är en europeisk börshandlad fond. Denna fond handlas på flera olika börser, till exempel Deutsche Boerse Xetra.

Det betyder att det går att handla andelar i denna ETF genom de flesta svenska banker och Internetmäklare, till exempel DEGIRO, Nordnet, Aktieinvest och Avanza.

Börsnoteringar

Börs	Valuta	Kortnamn
XETRA	USD	INGU
XETRA	EUR	INGE